7 Easy Ways To Attract More Organic Traffic

What’s the best way to increase revenues and help your business grow?

Drive more traffic, of course! 

Driving more website traffic is the goal of every online marketer. Driving traffic increases sales, improves your Google rankings, and helps you measure marketing results.

But you can't drive traffic to your site if people don't know who you are. So you have to find more ways for them to find you online and tempt them to come to see what you have. And not all traffic is created equal. It's not just about getting more people to find you. It's about getting more of the right people to find you. 

Driving customers and accepting their payments go hand in hand when it comes to creating a thriving business. 

Why are we diving into this with you? Are we marketing experts? Well, no, we’re certainly not. We are experts in helping you accept payments. Without being able to accept payments of all types, all the traffic you can handle would mean nothing. However, being able to accept payments for sales won’t happen if there isn't anyone there to buy from you!

With that in mind, we’ve scoured the web for the best tips from some top marketing sources to help you improve discoverability and drive more organic traffic, more easily. We took the best tips we found and compiled an actionable list to make it easy for you. We’ve also included links out to the most important details, all in one convenient spot right here! 

This way, our eCommerce business owners can easily begin driving more traffic right away. And you can choose to apply as few or as many as you want.

Let’s get started….

7 of the quickest ways to begin attracting more organic traffic.

1. Optimize Your Website For Mobile Devices

Did you know that more than 60% of all organic search engine access is through mobile devices? 

Consumers are shopping online from any number of places and at all odd hours. Visiting sites that are not optimized for mobile is clunky and frustrating! 

If you're going to capture your mobile visitors, your site must be optimized for mobile devices. Your site needs to be accessible, load quickly, and a pleasure to navigate. 

Research shows that if a website doesn't appear correctly or is difficult to navigate, users are 5 times more likely to move on to a better site. But more than that, mobile-friendly sites rank higher in Google search results. 

You can test your own website for mobile-friendliness using Google's free and appropriately named Mobile-Friendly Test.

If you’re not optimized for mobile viewing, now is the time!

2. Start a newsletter and build your email list

Reach out to your customers and entice new ones by inviting them to sign up for your newsletter. Newsletters are a great way to let people know what you’ve got going on. They also help keep your customers engaged in your business. 

Use your newsletter to tell them about new products or upcoming sales, or invite them to a cyber event held strictly for members! There’s no end to the possibilities. If you're not comfortable creating your own newsletter, HubSpot’s got a great list of newsletter tools and templates. 

3. Add a business blog to your website

There are a great many reasons to write a blog. First, they are a great way to engage with your target audience in a meaningful way. Blogs are more conversational and allow you to connect and inspire your readers.

They also help you show your expertise in your field and set you up as the go-to resource. Blogs that offer valuable information for free helps to build credibility and trust with potential customers. Adding new and fresh content to your website on a regular basis helps your site rate better with Google algorithms.

4. Create a YouTube Account

Hubspot’s recent 2020 Marketing Statistics, Trends, and Data report is chock-full of insightful information marketers can put to use. One such piece of information is how video platforms are becoming the go-to place for accessing content. In fact, a full 54% of consumers reported they prefer consuming their content through video.

Videos are an entertaining way to educate your customers about your products. It gives them more of an in-depth look at your offering than they get from images on a website. And that, my friends, helps to boost conversions!

YouTube “...is now a leading online destination for millions of users from around the world.”

But that’s not all. YouTube also acts as a search engine, holding the spot as the second largest search engine on the internet. To top it off, YouTube’s sharing features make it easy for your viewers to share content they enjoy with friends and family. 

All of this makes YouTube the perfect external hosting platform for your videos. But you can also use Facebook Live or Instagram Stories. External hosting is much better than hosting videos on your own website. You won’t have to deal with converting videos, video players, code, or file size limits. Besides all of that, hosting videos on your website only serves to slow it down. 

5. Share, share, share: Social Media is a must

Of course, you probably already know you must have a strong social media game. But are you putting those links out there, everywhere?

Consumers interact with businesses more through social media than any other avenue. Consumers are more likely to write to you or comment on your social media than email or pick up the phone. 

Of course, you must share your blog, your newsletter, and everything else across your social media. This brings potential customers from your social media channels over to your website. And that’s great! But are you making it easy for other people to post and share your content? 

Your social media links need to appear on absolutely everything you do. When you send your newsletter, make sure they are on it and clickable. For every blog you write, make sure the sharing links are right there, front and center. 

People love to share content they find interesting. They may want to send something that hits a chord with them to their sister in another city. Make it easy for them! Give your loyal customers the opportunity to share your information with their network. And make it easy for those new readers to link back and follow you or sign up for the newsletter as well. It's a great way to drive organic inbound traffic and gain more followers.

Besides, social media is fun! It's a place where you can show a bit more of your personality.

6. Enable Social Media Purchasing 

It's great to drive traffic from your social media channels back to your website. After all, there's so much more good stuff there! But if you want to capture more in-the-moment sales, enable social media purchasing. 

There’s more of a sense of urgency when you come across something you want while scrolling through social media. What if you can't remember where you saw the item? What if you scroll forever and can't find it again? Better just grab it right now…

You don't want to lose that by requiring the shopper to have to click through to your website and find a product. You can enable purchasing through social media on many platforms, including both Facebook and Instagram.

7. Take advantage of Google's free tools and advice on best practices 

Who better to tell you how to get found? 

Google wants your site to be the best that it can be at all times in order to get ranked favorably. They suggest creating a “helpful, information-rich site” and to add new, fresh information regularly. To help you do it, they’ve compiled everything a website owner needs to know into a helpful guide. And they present it all in a user-friendly format meant for everyone.

No one knows better than Google what their search algorithms want to see. And they tell you right there in their Webmaster Guidelines and detailed tips for a friendly site. Google changes and updates their algorithms often, so set reviews up on your calendar to make sure you're addressing any new “criteria”.

To help search engines understand and find your content look no further than Google’s Search Engine Optimization (SEO) Starter Guide. They give all sorts of helpful tips any website owner can tinker with to increase their website performance in organic searches. 

Maximize your website load speed to decrease bounce rates. Slow websites that take forever to load won't keep a customer around long enough to make a purchase. And sites like that are not ranked highly by Google, either. According to Google, if a website load time goes up from 1 second to 3 seconds, there is a 32% increase in the bounce rate! Want to find out how quickly your website loads? You can use Google’s handy tool, SpeedReport, for free. Or visit a site-auditor such as WebsiteScore for a free report.

Google updates its algorithms all the time.They last updated their algorithms in May, with the “May 2020 Core Update”. But it’s 2021 now, there’s another newer Google algorithm update planned for this May that will affect your page rankings. 

There was a time when SEO was all about cramming keywords wherever you could to attract crawlers. Now, Google wants to see relevant content. Yes, you need keywords, but it needs to be within relevant content that serves the user - your customers.

If you regularly turn to Google’s free resources and tools to make sure your site is running optimally according to their algorithms, you’ll rank better and get noticed by your target audience.

Couple your marketing efforts with streamlined purchasing options for increased conversions.

Now that you have all the visitors you want, you better make sure your website’s streamlined to increase conversion! There are a multitude of strategies eCommerce businesses can employ to increase organic traffic. This is just a sample of some of the quickest and most cost-effective ways to get started right away. 

MonerePay is dedicated to supporting our client’s success in business. Whether it is through helpful articles we post here on our blog, or through sharing other’s business tips and advice through our social media channels. Hop on over to Facebook, Twitter, and LinkedIn and follow @monerepay for all the free advice. 

At MonerePay, we’re focused on the quality of our customer service rather than the quantity of our customers. Whether you're a small business owner, or an enterprise level national corporation, we can tailor solutions to your specific needs. 

We aim to provide merchant services with integrity and transparency. And no matter what your size, you’re going to get the dedicated service and support we believe every business deserves. 

Because we’re the only payment company that believes we work FOR YOU.

Here’s to you and your success!